A relative newcomer to Colorado has gone all-in with the BOLDERBoulder. BrianDenver7 introduces you to the running shoe company AltraRunning with a major footprint at the Memorial Day 10k.
Runner's World Magazine calls the BOLDERBoulder event"America's All-Time Best 10k". It returns to Boulder in person on Memorial Day for the second time since the pandemic. And a running shoe company relatively new to Colorado has invested in the camaraderie of the event. You're in good company with Altra.
"It was just such a natural fit for us," Altra Marketing Director Reyna Alishio, said about partnering with the BOLDERBoulder. "It's right in our backyard. It's one of the biggest 10k's in the world, with more than 50,000 runners." "VF brought multiple brands together in Denver as kind of an outdoor mecca," Alishio said. "A headquarters here where a lot of people want to play outside.""Any runner that's there to enjoy running with their family and enjoy the music, or you can be super competitive," Alishio said. "That's Altra's position. We want to serve all kinds of runners.
"You can definitely find us in specialty run shops, as well as specialty outdoor like an REI, Fleet Feet, In-Motion," Alishio said. "We will have plenty of people on our team running the race. We will also have a significant cheer station."
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