Even in a pandemic, the chicken sandwich wars rage on
Sandwich photo: courtesy of KFC. Photo-collage: Eater.In what may be one of the biggest signs that COVID-19-related lockdowns are winding down in favor of a return to some semblance of “normalcy,” fast-food chains are apparently ready to roll out new products again. KFC is testing a premium chicken sandwich — advertised as “bigger and better” than its current offering — in select Orlando stores, the chain announced today.
“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts and, let’s face it, ours wasn’t the one to beat,” KFC U.S.’s chief marketing officer Andrea Zahumensky said in a press release, alluding to the fact that KFC wasn’t even a contender in last year’s “Ah, summer 2019, a time when consumers willingly stood shoulder-to-shoulder in long lines and packed into full fast-food restaurants to attain a chicken sandwich. Different times.
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