Coinbase's strange QR-code Super Bowl ad briefly crashes app

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Humans cheered and dogs barked at a Super Bowl ad that was so popular it crashed the advertiser's website. CNN's Jeanne Moos reports.

The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15. The ad proved so popular that the app crashed for about an hour.

Coinbase's stock has been hit hard alongside other companies that recently went public with shares being down 23% this year. Investors have been dumping some riskier stocks as the Federal Reserve prepares to start hiking interest rates.Read MoreCryptocurrency companies spent big to advertise during Sunday's game, as the industry ramps up efforts to court sports fans. FTX, another crypto exchange, featured comedian Larry David. Meanwhile Crypto.

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