The Coca-Cola Company on Thursday said it will aim for 25% of its packaging globally to be reusable by 2030, a move hailed by environmental groups who have called out the soft-drink maker for worldwide plastic pollution.
A Coca-Cola truck makes its way through downtown Los Angeles, California, U.S., October 24, 2018. REUTERS/Mike Blakeon Thursday said it will aim for 25% of its packaging globally to be reusable by 2030, a move hailed by environmental groups who have called out the soft-drink maker for worldwide plastic pollution.
The company was the world's worst plastic polluter for the fourth year in a row in 2021, according to the global coalition Break Free From Plastic's annual report released in October."We hope that other companies will follow Coke's leadership and set reusable packaging targets," said the group's global corporate campaign coordinator Emma Priestland.
Coca-Cola's announcement on Thursday is "the first known goal of its kind" and "a welcome change in strategy," fund manager Green Century Capital Management said in a statement. If Coca-Cola hits its new goal, it will be "easier to achieve our objectives of a World Without Waste, where we intend to collect back a bottle or can for every one we sell by 2030," Chief Executive Officer James Quincey said during the company's fourth quarter earnings call Thursday.
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