The organizer of the Washington 'Moechella' event says he’s already agreed to change the name and was surprised to be sued for trademark infringement by the “multi-billion dollar company.”
An attorney for Coachella did not immediately return a request for comment on the new case., Moechella started in 2019 as musical protests organized by Johnson and others after residents of a luxury apartment building complained about go-go music that was being played outside. The name, according to that article, is a portmanteau of “moe” — D.C.-area slang for a friend — and Coachella.
In the new lawsuit, Coachella’s attorneys said the company had no problem with the Moechella event itself — only with the use of a title that seems to clearly play on the better-known festival’s name. In an effort to underscore the argument that Coachella doesn’t want to be confused with the smaller event, the festival’s lawyers took the notable step of citing a recent tragedy.
In Tuesday’s lawsuit, Coachella said the shooting was an example of the kind of “reputational harm” that can be caused if consumers think the bigger festival has somehow approved of Moechella.
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