The world was promised 'cloud magic'. So much for that fairy tale
Clearly users have figured out that clouds have often taken them for a ride.
A systems architect of my acquaintance also tells me that customers he encounters are nearly always stunned by just how much compute power and storage capacity he can fit into half a rack, and they happily sign up for it on old-school terms because the savings compared to cloud are colossal. Some of the rigs he recommends don't even need a formal datacenter. A couple of well-ventilated cabinets and careful attention to resilient energy and comms connections can suffice.
But clouds are still trying to perpetuate the magical myth. I recently encountered AWS ads screened during a prime-time reality show that show a family happily benefiting from a number of businesses that use the Amazonian cloud, and a cutely precocious child doing likewise.
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