Jacksepticeye and Markiplier clothing brand CLOAK has officially partnered for the voxel adventure game
Learn more.On 5/26/20 at 12:00 PM EDTCLOAK, a clothing brand created to bring upscale fashion to the gaming world, has just released its first collaboration with Minecraft Dungeons. Created by YouTubers Seán"Jacksepticeye" William McLoughlin and Mark"Markiplier" Fischbach, along with president of Daylight Holdings Ben Curtis, the fledgling clothing operation has spent the last two years trying to establish an identity all its own.
"We want to do something that is just really high quality and something that would stand on its own that didn't really need us but would really benefit from us being there," McLoughlin told."Coming into the fashion side over the last few years, we wanted to see if we could enter the arena and rival some of the other clothing brands."
The brand was first launched in 2018 after McLoughLin and Fischbach spent some time discussing the different things they wanted to do. Being the two largest Let's Play channels on all of Youtube with 50 million subscribers between them, they wanted to see if they could branch out of the traditional influencer merch scene and establish something a bit more unique.
This merch drop is just one of many that CLOAK has taken a part in, dropping limited amounts of merchandise and then taking them off the market. This sort of strategy works for hypebeast brands like Supreme, but some of the influencers' most vocal fans can get upset when they miss out on purchasing an item they had their eyes on or when they can't afford the high-tier price tag.
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