The actor-director accused a company of illegally using his celebrity to drive traffic to its website selling CBD products.
According to the lawsuit that led to the $2 million award, Eastwood alleged that Norok Innovation perpetuated an online scam that illegally used his celebrity to drive traffic to a website selling CBD products. He took issue with the way the company lured online shoppers to its website.
“Without Mr. Eastwood’s knowledge of permission, online retailers of CBD products strategically place Mr. Eastwood’s name within blog posts and webpage meta descriptions as a means to promote CBD products and guide customers to an online marketplace that sells CBD products,” reads the complaint. U.S. District Judge Cormac Carney granted default judgment in favor of Eastwood, finding that he proved his trademark infringement claims. Although he didn’t award the full $3 million that the actor was looking for, Carney concluded that “the amount sought is not unreasonable in relation to Defendants’ unlawful conduct of exploiting and misusing Plaintiff’s rights for their own commercial gain.”
The judge pointed to the fact that Eastwood has only ever agreed to one prior endorsement deal for a Super Bowl television commercial in 2012, which addressed the country’s recovery from the recession. Eastwood claimed that he took a fee well below his market value at $2 million because he felt strongly about the commercial’s message.
“We are pleased with the Court’s decision as it recognizes the substantial harm that false endorsements cause,” said the actor’s attorney Jordan Susman. “It further sends a message to such offenders that they cannot evade liability by ignoring the legal system. This is a judgment we look forward to collecting.”In October, Eastwood was awarded $6.
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