Cavs debut new line of merch from Swish Authentics
A couple of years ago, Jason Vu, the founder of the clothing brand SWISH Authentics, met Kevin Johnson, senior art director for the Cleveland Cavaliers.
SWISH “redefines modern and vintage silhouettes through a strong focus on distinct designs, quality materials, and craftsmanship,” reads a press release about the new line of Cavs-branded clothing items that includes hoodies, T-shirts, caps and sweat pants. Often compared to brands like KITH or Ambush, SWISH brings an artistic touch to standard athletic merchandise.
"Growing up as an immigrant in an Asian household, a creative path was never encouraged" he says."I studied business, but in high school, I got into fashion. It wasn't until my uncle gave me a copy of Photoshop in college that I got into designing. The LRG fashion brand really inspired me because, at the time, there weren't a lot of Asian American designers. I familiarized myself with the story of their late founder Jonas Bevacqua, who happened to also be Vietnamese.
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