The city did not recover its losses on the annual three-day rock festival until 2022.
The City of Prince George lost $75,658.88 hosting Cariboo Rocks the North for the first time in 2018, according to a report going to city council on Wednesday.
The COVID-19 pandemic resulted in the cancellation of the rock festival in 2020 and 2021, but when Cariboo Rocks the North returned in 2022 revenue was up again resulting in a $91,704.53 profit for the city. Following the success of the 2022 event, the city has made a net $64,530.33 profit hosting the rock festival.
The event came about in 2018, after city entertainment manager Glen Mikkelsen was contacted by Saskatoon Entertainment Group, looking to bring an outdoor classic rock festival to Prince George. Pacific Western Brewing was already operating a similar, but smaller event, on its own property.
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