Like its U.S. peers, Canadian movie chain Cineplex will introduce a wide array of sanitary and social distancing measures to make customers feel comfortable amid ongoing concerns about the coronavirus pandemic
Canada's Cineplex reported a $178.4 million loss in the first quarter after the global COVID-19 crisis shuttered its theaters and out-of-home entertainment venues since March.
"As of today, we are in the early days of our reopening process. While it is impossible to predict how long this crisis will last and how significant the impact will be on our business, we know guests miss the magic of the big screen and sound, and have a new appreciation for shared experiences with friends and family that can't be replicated at home," Cineplex CEO Ellis Jacob said in a statement.
The release of the first quarter results followed the takeover of Cineplex by the U.K.-based Cineworld Group being called. That merger would have created one of the world's largest cinema companies with more than 11,200 screens globally.
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