The Canadian exhibitor is following its U.S. peers in introducing a surcharge for the convenience of booking movies on its mobile app and website.
has joined its U.S. peers in introducing a surcharge for the convenience of booking movies online.
With the exhibition sector facing a slow recovery from the pandemic, Cineplex patrons will be charged a $1.50 booking fee for movie ticket purchases using the company’s mobile app or website. The new online booking fee will not apply to tickets bought at theater box offices, ticketing kiosks or for food and drink purchases.
“We are deeply committed to keeping movie-going as affordable as possible, while also looking to continue to improve on our guest experience. As one of Canada’s leading entertainment and media companies, we need to further invest and evolve our digital infrastructure, so we have implemented a booking fee of $1.
Members of Cineplex’s Scene+ loyalty program will pay a $1.00 per ticket charge when booking a ticket online, and the company’s CineClub subscription movie ticket program will see its members have all online booking fees waived.already have surcharges on online movie purchases, in part to encourage patrons to sign up for subscription ticket programs.
In March, AMC Theatres also introduced surge pricing and a charge in North America for tickets — ranging from
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