Christopher Nolan praised Taylor Swift for the theatrical distribution strategy of her The Eras Tour concert movie.
concert movie. He praised the global pop star for her decision to skip studios and directly partner with AMC theaters for the concert film’s theatrical distribution.
“Taylor Swift is about to show the studios, because her concert film is not being distributed by the studios,” Nolan said. “It’s being distributed by the theater owner, AMC, and it’s going to make an enormous amount of money. And this is the thing, this is a format, this is a way of seeing things and sharing stories, or sharing experiences that’s incredibly valuable. And if they don’t want it, somebody else will. So that’s just the truth of it.
Since its release last October 13, Taylor Swift: The Eras Tour movie has currently garnered a worldwide gross of over $123 million at the box office. It has now become the highest-grossing concert film of all time, dethroning 2011’s Justin Bieber: Never Say Never, which earned a total gross of $99 million during its entire theatrical run.
Described as Swift’s “most meaningful, electric experience” of her life, The Eras Tour movie hails from Emmy-winning filmmaker Sam Wrench. He has already directed several concert films and music documentaries, including Mary J. Blige: The London Sessions, Mumford & Sons: We Wrote This Yesterday, and BTS: Permission to Dance on Stage – LA.
In The Eras Tour, Swift brings her fans on a musical journey where she goes through each of ten studio albums, including her self-titled debut album, Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights. After completing the first North American leg’s 53 sold-out shows from March 17 through August 9, Swift is currently touring Latin America, including Mexico, Argentina, and Brazil, which is expected to last until November 26.
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