Anna Kendrick’s newest role puts her through what may be some of the most delicious torture of her career. Kendrick, known for films like “Up In The Air” and “Pitch Perfect,” recently found herself…
’s Thanksgiving Day football broadcast and its coverage of the Rockefeller Center Christmas tree lighting. Another 30-second cut will show up in NBA games played on Christmas Day. And Frito-Lay is likely to use stills and short takes of the spot in its social channels.
The rise of social media, Schwab adds, gives actors the opportunity to test all kinds of non-traditional roles. “In today’s landscape, there’s just more ability for someone to brand themselves outside of their professional work,” he says.
Some of the language she uses in the spot is even more salty than some of Frito-Lay’s best-known products. Frito-Lay hopes viewers will not only want to hear Kendrick sing the song, but also watch the ad several times to catch some of the many interesting details presented in the background. Through multiple wardrobe changes, Kendrick sings alongside a gingerbread house festooned with chips and Cheetos and SmartFood popcorn; while sledding down a short hill; and as she flies off the ground while playing ping-pong.
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