Christie Brinkley and Xcel Brands have formed a joint venture to create the lifestyle and apparel label Twrhll (Towerhill) for HSN distribution.
They have created a new lifestyle and apparel label called Twrhll by Christie Brinkley that will be distributed exclusively on, beginning in May. Brinkley, the 70-year-old supermodel, actress and entrepreneur, will serve as the public face and voice of the brand, including appearing on live broadcasts and streaming services for HSN.
“When we look at the winning formula for success at HSN within video commerce, it’s the concept of taking a well-known personality/celebrity who has an authentic connection to product. When we had the opportunity to meet Christie for the first time, it was clear. She is a creator in her own right. She has her own unique fashion sensibility. She’s a gardener, an artist, a painter, a crafter, and really those elements of who she is really shines through the clothing,” said Love.
Brinkley will make live appearances from the HSN studios in St. Petersburg, Fla., beginning May 30, where she’ll share with HSN customers her inspiration behind the line, said Love. In describing the collection’s aesthetic, Love called it “classic, yet whimsical.” Among the other celebrity partnerships HSN has are C. Wonder by Christian Siriano, which they launched last year with Xcel Brands and was their top brand launch at HSN.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Christie Brinkley shares ‘early’ skin cancer diagnosisMaddie Ellis is a weekend editor at TODAY Digital.
Lire la suite »
Christie Brinkley reveals skin cancer diagnosisSupermodel and actress Christie Brinkley revealed she was diagnosed with basal cell carcinoma.
Lire la suite »
Christie Brinkley Says She Has Skin CancerMaddie Ellis is a weekend editor at TODAY Digital.
Lire la suite »
Christie Brinkley diagnosed with skin cancer during daughter's checkupModel and actress Christie Brinkley says her case of basal cell carcinoma was caught early.
Lire la suite »
Christie Brinkley Diagnosed With Skin Cancer After Going to Daughter's AppointmentThe supermodel shared the news of her diagnosis on Instagram Wednesday afternoon.
Lire la suite »
Christie Brinkley reveals skin cancer diagnosis, 'lucky' to have caught it earlyChristie Brinkley reveals she had surgery to remove skin cancer, urges fans to get regular skin checks
Lire la suite »