Christian Cowan is putting camp into commuting with is collaborative Candy Crush 'Sweet Seat' outfit.
Ashley Graham Sparkles in Beaded Newspaper-print Minidress by Clio Peppiatt at Clase Azul's NYC Party
“I’ve been playing Candy Crush for years — work, we love it,” said Cowan, adding that coincidentally, his London home was located nearby the Candy Crush head office. “It’s so funny that it’s always been there in my life.”“What I loved is [the Candy Crush team] was down to do something genuinely fun, creative and wild, which was music to my ears.
The Christian Cowan x Candy Crush Sweet Seat, noted to be made up of printed lycra with eco-friendly filling, is available exclusively on Cowan’s e-commerce website for $1,000. The shoppable style does not include the hat, gloves or lengthy leggings, as seen here, which were designed for styling purposes and said to be inspired by Cowan’s long term inspiration: club kids — specifically Leigh Bowery and his iconic hat shapes.
“I just wanted it to be this to be a cuckoo-banana, having-a-good-time look,” he said of the more-is-more outfit, adding marketing for the collaboration will mostly play through social media. “This is really a viral-moment type piece, so to do stuff in the real world doesn’t make sense. Here it’s about the caption being funny and silly — reposting the memes people make. I like leaning into the roast of something rather than trying to create your own.
Cowan said he’s currently working on one of his largest collections to date for the spring 2024 season .
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