.chloefashion is billed as the first luxury maison to gain the B Corp certification.
At the time, he also said Chloé would create a social profit and loss account, akin to an EP&L; create an advisory board of experts to guide the company and hold it accountable, and incorporateIn an interview last week, Bellini lauded B Corp’s certification criteria for helping Chloé “frame the transformation of our business.”
Becoming a B Corp requires companies — among other steps — to fill out a rigorous 300-question survey detailing the ins and outs of their business, from employee working conditions to carbon footprint. “We join a real community of leaders who share a mind-set, and the belief that business can be a force of good,” he said. “[The certification] offers you a framework of where you’re strong, where you need to improve in order to set your sustainability, environmental and social sustainability agenda for years to come.”
The road to B Corp status started about 18 months ago with the brand’s “Women Forward for a Fairer Future” mission statement and other measures, before the arrival of Hearst in December 2020. However, the American designer, whose own brand is steeped in haute sustainability, accelerated Chloé’s eco transformation thanks to her experience designing in an environmentally friendly way.
The company said its transition to low-impact materials reached 58 percent with the spring 2022 collection. Other efforts include partnerships with Fair Trade-certified social enterprises and a volunteering program that encourages employees to help local NGOs.
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