Chipotle said that Sweetgreen’s “Chipotle Chicken Burrito Bowl” is being marketed in a “very similar and directly competitive” manner that is similar to Chipotle’s chicken burrito bowl.
Chipotle Mexican Grill is suing rival Sweetgreen for trademark infringement over the latter’s recently released salad bowl. In a lawsuit filed Tuesday, Sweetgreen released the salad last week, with a press release saying the new menu item uses “chipotle spices.
Chipotle also accused Sweetgreen of using a “font nearly identical” to Chipotle’s on its website promoting the new salad. Some of Sweetgreen’s ads also use color that’s “nearly identical” to Chipotle’s trademarked Adobo Red. In a statement to CNN, Chipotle said it is “committed to protecting our valuable trademarks and intellectual property,” adding that “consistent with that, we will take appropriate actions whenever necessary to protect our rights and our brand.
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