When “The Rap of China” launched in 2017, it pushed underground Chinese rap music into the mainstream. Now, producers are turning to L.A. and other cities to find new talent.
People audition for reality competition"The Rap of China" for Chinese streaming service iQIYI in downtown L.A. Xingyu Li is the rapper in the middle.
Hip-hop has risen in mainstream culture in China over the last two years. That's in part due to the iQIYI reality show"The Rap of China," which reached 100 million views within its first four hours of airing. “The advantage is just to access global talent, especially when you think about something like rap and hip-hop that is so much more mainstream and has a longer legacy in North America than it does in China,” said Connie Chan, a general partner at Menlo Park venture capital firm Andreessen Horowitz. “The likelihood that you are going to chance upon great talent in L.A. is pretty high, actually.”
The mainstream rap artists in China “don’t dare express their anger,” said Xiaoqiang Shushu, a Chengdu-based music commentator. “There are invisible big hands pressing on them.” After the first season, former contestant PG One apologized for lewd lyrics, and rapper Gai, who competed on “The Rap of China,” was later pulled off from a different show.The show even changed its Chinese name in Season 2, from “China Has Hip-Hop” to “China’s New Rap,” because hip-hop has become a sensitive topic in China, Shushu noted.Chen declined to discuss the government’s role in the program but said rap, like any art form, develops over time.
Neon lights flashed across the stage, moving from its Chinese painting backdrop to a mural of gnomes and glowing mushrooms on the wall. The bar owner improvised on the drums.
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