Vi-ein, the owner of London-based Chinese designer brand Renli Su, is betting on the strength of the high-end fashion market in China.
’s high-end fashion market to propel growth. According to Euromonitor, the womenswear market reached 814.92 billion renminbi, or $120.83 billion, in 2021. Despite a drag on growth due to COVID-19-related lockdowns, the high-end market will steadily grow to take up 24.74 percent of the total womenswear market by 2026.
According to the filing, in 2021, Vi-ein’s results largely stemmed from the growth of flagship brand Ein, which represents more than 70 percent of total sales. Pure Tea follows at 24 percent, Plain People and Renli Su account for 1.9 percent and 3.2 percent, respectively. Ein is known for its breezy dresses in subdued colors, with prices ranging from 1,000 renminbi, or $148, to 5,000 renminbi, or $740. The brand’s sale-per-square-meter reached 36,300 renminbi, or $5,382 this year, slightly above its competitors such as Jorya, Dazzle and Ellassay.
Ein named Chinese actress Cecilia Liu, known for her role in Chinese time-travel dramas, as brand ambassador in 2021. channels, and build warehouse or logistic centers.
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