China’s Cinema Operators Lament As Top Government Body Pushes Prolonged Closures

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China’s Cinema Operators Lament As Top Government Body Pushes Prolonged Closures
France Dernières Nouvelles,France Actualités
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China’s top administrative body has officially “recommended” that cinemas and other entertainment venues remain closed for the foreseeable future due to coronavirus concerns. That spells continued …

concerns. That spells continued trouble for Chinese cinemas, even as other business sectors get back to work.

“Given that the outbreak overseas is accelerating and spreading and the pressure of imported cases into China continues to grow, we must speed up the process of returning to production and daily life” through the “normalization” of continued epidemic control measures, the State Council said. While this is not the first indication from Chinese authorities that cinemas should expect further rough days ahead, the State Council announcement is the highest level and most formal explicit statement on the matter yet. It follows recent remarks by President Xi Jinping and a statement from the National Film Bureau late last month that also called for continued closures.

He called for the establishment of clear standard for when exactly the situation will be deemed safe enough for cinemas to re-open, such as a fixed date, or specific indicators of outbreak risk levels, such as days gone without new asymptomatic or imported cases. “If this is simply about the risk of spreading the coronavirus in confined spaces, why not ban all enclosed venues, instead of just entertainment venues?” he asked. “Our original sin of being ‘entertainment’ is the number one reason for not allowing us to do business.” Chinese authorities have long been wary of “overly entertaining” content, going so far as to ban such fare from the Internet and airwaves long before the pandemic created a national crisis.

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