Named Metaverse Entertainment and headed by Beverly Hills based executive Peter Luo, the company aims to 'provide storytellers and brands with a simple entry point to gaining exposure to virtual worlds.'
The new company aims to complete the structuring of an entertainment ecosystem with NFT assets by the end of 2022, setting itself up as a one-stop shop for initiatives raging from NFT creation to smart contracts, distribution, sales and more speculative metaverse functions.
“We recognize the importance the metaverse will play in our future and we believe the companies that are early in developing a metaverse roadmap will gain a significant advantage,” Luo said in a statement. “The Metaverse is going to have a major global impact on the way that people interact and socialize. NFTs are one of the most natural use cases of blockchain technology and are driving thousands of new users, interactions and transactions each day.
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