Child Care: Not Just A Women’s Issue, An Economic Issue

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Child Care: Not Just A Women’s Issue, An Economic Issue
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Two men have built a company that helps businesses as well as families. With safe, stable child care as an employee benefit, employees are more loyal and productive.

"The child care market is highly fragmented. The top 50 providers have less than 10% of the total market," said Bonello."There were one or two very large players. We weren't the size where it made sense for them to serve us, and their ancillary services were too expensive and inflexible."

Newton started his career as a teacher in New Orleans for Teach for America after Hurricane Katrina in 2005. In 2015, he trained his focus on early childhood education because 95% of brain development happens before age five. It wasn't just about adding capacity."It was about figuring out how to attract and develop the best teachers," said Newton. That starts with teachers who are full-time employees with college degrees. Vivvi provides good benefits. Its employees even have equity in the company.

Evidence also shows that companies with higher numbers of women in leadership perform better. Significant economic advantages result from increasing women's participation in the workforce. Yet, women areParents are often forced to choose between caregiving responsibilities and work. This choice has had significant economic implications, including decreased labor force participation and workforce productivity.

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