Unpredictable customers ✔️ The struggle for cross-functional collaboration ✔️ The erosion of sources of brand value ✔️ All ☝ impact marketing’s ability to drive growth. Leverage our CMO Vision 2023 guide to succeed in the coming year: GartnerMKTG
CMO priorities, trends and strategic actions to succeed in 2023 and beyondBut their strategies and organizations are straining under the impact of unpredictable customer behaviors, burdensome cross-functional collaboration and the erosion of traditional sources of brand value.
The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value.outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take.that CMOs face in this volatile environmentDrive business in 2023 and beyond using insights and recommendations from this guide
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