As it tries to compete with Gemini and other chatbots, OpenAI is bringing more personalization to ChatGPT and custom GPTs, through a feature called memory.
Talking to an AI chatbot can feel a bit like Groundhog Day after a while, as you tell it for the umpteenth time how you like your emails formatted and which of those “fun things to do this weekend” you’ve already done six times. OpenAI is trying to fix that and personalize its own bot in a big way. It’s rolling out “memory” for ChatGPT, which will allow the bot to remember information about you and your conversations over time. Memory works in one of two ways.
It’s also a total minefield. OpenAI’s strategy here sounds a lot like the way other internet services learn about you — they watch you operate their services, learn about what you search for or click on or like or whatever else, and develop a profile of you over time.
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