Charles Lippincott, who was 80, died at a Vermont hospital earlier this week after suffering a heart attack.
"Without Charley, I don't think Star Wars would have come close to the success it became," wrote former Lucasfilm director of fan relations Craig Miller in his book,"Star Wars Memories."
Lippincott was given a lofty title: vice president of advertising, publicity, promotion and merchandising for The Star Wars Corporation. Lippincott wanted to attract potential fans through comic books. He approached Marvel Comics, hoping to convinceto produce a six-issue"Star Wars" adaptation. Lee initially refused, but later agreed to the deal, and the comic run quickly sold out.
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