The charity sector can either accept crypto donations or lose a 'new demographic of funders.'
Charities accepting crypto donations are setting themselves up for an entirely new demographic of funders — who just so happen to be one of the most giving, according to charity organizations.
The top charity organizations in the world by funds received including United Way Worldwide, Feeding America, and UNICEF. All three of them accept cryptocurrencies as a means of donation. UNICEF Australia New Product and Innovation Lead Zunilka Whitnall said it was important that charities implement blockchain technology to make their fundraising more transparent to the general public. She also noted that the technology will also give them access to a “new demographic of funders.”
Bryce Thomas, co-founder of Tokens for Humanity, an organization developing blockchain applications for the charity sector told Cointelegraph that the majority of cryptocurrency holders and users are between the ages of 18 to 35 — a demographic which is difficult for many charities to engage with.
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