Learn more about the architecture and inspiration behind Loro Piana's new store in Japan.
MILAN — Loro Piana’s precious and soft textiles moved by the wind were the inspiration for the vibrating texture of the facade of the brand’s new flagship in Tokyo’s Ginza.
Aoki has worked with Loro Piana’s parent company, LVMH Moët Hennessy Louis Vuitton, on a number of Louis Vuitton stores. D’Angelantonio said Loro Piana’s men’s fabrics have been available in Japan for at least 50 years. “This is a strategic opportunity for us, Japan is one of our first and main markets, but this is also the first time the company has a store of such a size in Japan.”
In sync with Loro Piana’s understated nature, the logo is subtle, not appearing on the top front of the building. In an additional tribute to Japan, “a love letter” to the country, a symbolic beautiful wisteria tree made of rice paper stands in a 26-foot-high window.The ground floor is dedicated to textile accessories and leather goods, for both men and women. Women’s collections are available on the first floor, while the second floor is dedicated to men’s wear.
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