E.l.f Beauty CEO Tarang Amin told CNBC’s Jim Cramer it’s important that his company try new things.
E.l.f Beauty CEO Tarang Amin told CNBC's Jim Cramer on Tuesday why his company launched an app on Apple's new virtual reality headset, the Vision Pro.
"Our approach, as a digitally native brand, we're constantly testing and learning," Amin said."We're going to constantly test and learn on new frontiers and delight our community.""As a digitally native brand, we're constantly testing and learning. We're one of the first beauty brands on TikTok, we have our own channel on Twitch," he said.
According to Amin, a lot of E.l.f Beauty's success is because it is not"not dependent on any one platform, or any one way of going to market." The company sells its value cosmetics and skincare on its own website as well as through a variety of national retailers including"I've long been bullish on the beauty category, and I continue to be so," he said."We see the same thing at Ulta as we see with other customers: E.l.f is their most productive brand.
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