From the “epic fail” of Crystal Pepsi to the global growth of Pizza Hut, former CEO David Novak is sharing the lessons of his career with a new generation of executives.
In his 17 years as CEO of Yum Brands , the fast-food corporation that operates KFC, Pizza Hut and Taco Bell, David Novak doubled the company’s size, increased its market capitalization 800% and broadened its reach overseas. Before stepping down in 2016, he was ranked among the best CEOs in the world by Barron’s and Harvard Business Review. But now that he is a leadership coach, Mr.
“I thought I was the genius of all time,” Mr. Novak, 69, says over the phone from his home in Louisville, Ky., where he lives with his wife, Wendy. After noticing that colas were losing market share to clear drinks, he dreamed up a colorless Pepsi and pushed it into stores in time for a big Super Bowl campaign. Pepsi-Cola distributors quibbled that the soda didn’t taste enough like Pepsi, but Mr. Novak brushed them aside. “I was a heat-seeking missile,” he recalls.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
SXSW Review: David P. Zucker’s ‘Your Friend, Memphis’The challenges and vicissitudes of living with cerebral palsy are made quite clear in Your Friend, Memphis, a sympathetic, up-close documentary that traces a few years in the life of a young man wh…
Lire la suite »
Disney Pauses Political Donations in Florida, CEO Chapek Apologizes for Silence Over ‘Don't Say Gay' BillDisney's CEO said Friday the company is ceasing its political donations in Florida due to the state's so-called 'Don't Say Gay' bill, and he apologized for the company's previous silence on the issue.
Lire la suite »
AMN Healthcare CEO to retire by end of year as staffing firm seeks successorIn 2005, Susan Salka became CEO when the company had revenue of $706 million and an enterprise value of $600 million. By last year, AMN’s revenue had grown to...
Lire la suite »
Critics cry “political tourist,” but GOP Senate hopeful David McCormick plays it like a homecomingMcCormick brought his campaign to a cigar bar in Dauphin County Friday night.
Lire la suite »
Cubs' David Ross: Unique Career Start ‘Made Me a Better Manager'The Cubs announced a three-year extension for manager David Ross on Friday.
Lire la suite »
Pink Floyd, David Gilmour Remove Music From Streaming Services in Russia, BelarusPink Floyd is removing their music from streaming in Russia and Belarus “to stand with the world in strongly condemning Russia’s invasion of Ukraine.'
Lire la suite »