Nigel Curtiss, whose résumé includes 10 years with Rei Kawakubo at Comme des Garçons, as well as Yves Saint Laurent, Kenzo and a slew of celebrity clients, is coming out of the shadows.
The Japanese designer took to the scruffy Brit and offered him a job in 1984. Curtiss relocated to Tokyo and together they worked on everything from furniture to alarm clocks. It wasn’t long before Curtiss suggested Comme start a men’s line, which led Kawakubo to now famously tell him: “Do it.”After establishing Comme des Garçons Homme, Curtiss felt ready to launch his own eponymous label, which he sold at Barneys New York, Joyce, Browns and other high-end retailers.
The polo shirts he began offering six years ago have been especially popular with sports stars and other clients, who have been known to stock up on dozens at a time. Up until now, he serviced his clients at his home in New York’s Chelsea neighborhood, but the new storefront will allow him to bring his custom studio to a popular neighborhood and hopefully attract new customers at the same time.
The Meatpacking store will also house the company’s new e-commerce site from a space at the rear of the location.Curtiss, who admits he’s not very social media savvy, said that he’s built his business on word-of-mouth recommendations. But Mitro, whose position is chief executive officer of Nigel Curtiss, will lead the creative, e-commerce, marketing and communications for the company and the new store.
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