Haley and Hanna Cavinder have been some of the most successful college athletes when it comes to name, image and likeness deals.
There’s hope this deal gives other athletes the confidence to ask for more meaningful equity or even board seats and other opportunities to have a voice within companies.
“My 86-year-old grandmother, who knows everything about every Fresno State men's and women's basketball and football player, told me about the Cavinder twins. I had no idea what who they were. I'm not really on social media, right? I've got way too much going on. So, she was describing some of the business deals they were doing, and then I was interested. I decided I was just going to message their agent.
“This is an extremely exciting and groundbreaking opportunity that provides Hanna and Haley Cavinder with an equity position in an apparel company, which provides the Cavinder Twins with higher upside than any other athletes who have entered into name, image, and likeness deals to date,” said attorney Darren Heitner, who provided counsel on this deal.
Baseline has the same problem when it comes to universities other than Fresno State featured on its shorts, so it has decided to black box the photos and add a disclaimer to its website that reads, “Due to current NIL policy, student athletes are not allowed to wear university logos even on behalf of companies they own and have licensing rights to (thus we have blocked out all logos to meet compliance.
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