As streaming & hot singles dominate, labels are eyeing ways to market older music
More than ever, major labels and large indies are chasing — and paying big money to sign — artists who can deliver hits fast.
In 2004, when album sales still drove the U.S. recorded music industry, current music — meaning releases less than 18 months old, plus older albums that remained in the top half of the Billboard 200 or still received significant radio airplay — accounted for 64.2% of that business. Catalog — music released more than 18 months ago, with the exceptions noted above — made up the remaining 35.8% of sales.
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