Casper's filing to go public dropped a big hint about what could come in the product pipeline, from pajamas to medical devices to sleep masks
on Friday, and the paperwork revealed the company's ambitions to develop products across the entire "sleep arc," which is marketing-speak for the products and services that help promote a good night's rest.
The filing has no mention of plans to disrupt the pajamas business, though an infographic makes the case for doing so. It puts the pajamas market at $32 billion globally. Casper already provides pajamas for long-haul international flights on American Airlines, along with mattress pads, duvets, and slippers.
Casper has more than 40 employees at a product development lab in San Francisco, working as researchers, designers, engineers, and support staff "focused on building a better night's sleep." The company said it expects to invest more in product development.showed that while product development costs almost doubled to $12.3 million in 2018 from $6.5 million in 2017, those costs slipped to $9 million for the first nine months of 2019 from $9.7 million for the same period in 2018.
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