Putting a physical ring on your finger to try it on is so outdated. It's time to step into the 21st century. Cartier has a new in-store gadget that beams jewelry on your hands in 4K.
This first system has a hard time with male hands in particular. Cartier has primarily trained the model on women’s hands, so my crude, misshapen digits don’t sync quite as well. They’ve had issues with especially hairy hands, too. The system sees coarse, dark hair lines and confuses them with the black marker ring. It can wind up embedding shiny digital rings all over somebody’s hand and wrist.
There’s also a vanity problem. There’s something strange about having your hand blown up on an exceptionally high-resolution screen right in front of you. The Cartier rings are all very pretty on the screen, but my hand looks weird. It seems fatter than usual, with stubby little sausage fingers squashed on there. Sadly, Haarsager assures me this is just how my hand looks. “It’s just literal, straightforward video right now,” he says.
That, of course, would open up a whole other can of gourmet worms. Beautifying filters are prevalent in video and AR tech. Photo and video apps like Snapchat and Zoom can hide all sorts of blemishes. That use case gets a little more ethically squishy when you’re trying to get someone to buy something very expensive. Part of Cartier’s sales pitch is wanting their jewelry to evoke an emotional response in the customer. That’s why it is so keen on making its AR rings look as realistic as possible.
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