From an eponymous cocktail to eager buyers following the shipping routes of long-awaited cars, Tesla Inc is having a moment in South Korea, particularly among tech-savvy professionals.
SEOUL - From an eponymous cocktail to eager buyers following the shipping routes of long-awaited cars, Tesla Inc is having a moment in South Korea, particularly among tech-savvy professionals.Kang Sung-mo, who runs an advertising production agency in Seoul, is a convert.
The U.S. electric car maker had its best month for South Korea in June, selling 2,827 vehicles and bouncing back from weak sales in April and May which were hit by U.S. production disruptions due to the coronavirus. The Model 3 is now the country’s No.2 imported vehicle, ahead of the BMW 5 series and the Audi A6, and just behind the Mercedes E-Class.
Tesla’s rising popularity among affluent professionals in South Korea, who have been relatively unscathed by the pandemic, is one of many feathers in its cap. In social media posts, South Korean Tesla fans avidly track the routes of ships bringing its cars to Asia, while at the country’s bars, the latest trendy cocktail is a mix of HiteJinro’s Terra-brand beer and the Korean traditional liquor ‘soju’. Smashed together, their names are pronounced “Tesla” in Korean.
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