We spoke to Veronica D’Souza, Founder of Carcel, about sustainability in design, working with women prisoners, and supporting the Copenhagen fashion scene. danishfashion scandinavianfashion sustainablefashion
In a world where the fashion industry has been deemed polluting, wasteful and unsustainable, where the clothes are often made by anonymous, exploited workers, theWith their self-managed supply chain built from women’s prisons in Peru and Thailand, Carcel not only makes quality garments, but does a whole load of good to tackle social issues.
The idea for Carcel’s unique business model was sparked by a visit to Nairobi’s female prison, where D’Souza recognised unrealised potential and a lack of rehabilitation programs. “Most incarcerated women in the countries we produce our clothes from, have been sentenced due to poverty crimes,” explains D’Souza. “Mothers providing for their families by trafficking drugs would neither receive fair wages to support themselves in prison, nor have any stability or prospects for when they come out.
The signature style of Carcel pieces is based on the idea of a wardrobe filled with essentials you wish to go back to and cherish every day. A tonal all-knit “suit” and a silk dress in electric blue create a balance between effortless elegance and “Copenhagen cool”, ensuring that comfort and high-end design go hand in hand. “We strive to encompass sustainability in everything that we do, but the essence of Carcel is first and foremost design”, explains D’Souza.
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