The Culver City-based brand began in Katie Warner Johnson's tiny studio apartment. With support from Foot Locker, Carbon38 is going after male-led Nike, Under Armor and Adidas.
for Carbon38’s collaboration series. “We’re about to make some big moves, and we want to be on that upswing with all the designers we partner with and help them reach new customers, serve their existing customers and vice versa.”
Although activewear has become a more accepted form of fashion and self-expression in recent years, it was previously considered a completely different industry. “Two and a half years ago, there was this flip where I remember seeing Giambattista [Valli] had Nike leggings on the runway,” Johnson said. “Chanel — everyone was putting leggings with their bouclé blazers or whatever. It was like, ‘This is totally mainstream. This has replaced denim. This is the future.
Designer Dion Lee, left, and Carbon38 founder and Chief Executive Officer Katie Warner Johnson during a fitting. Eight years later, Johnson herself needed to refuel; so she moved to Los Angeles. “I wanted to start over,” she said. “I knew no one out here, and I liked the idea of driving because driving turns on your right brain — your creative center. It turns you from an oral processor to a visual processor, which gets you at your most creative.” She initially thought she would attend business school, but she was rejected. “I thought, ‘I’ll start a business so I can write about it on my application essay.
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