A Capgemini report, 'Total Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,' found that 9 out of 10 consumers are curious about the metaverse.
A report issued by Capgemini, a consulting firm, has found that most consumers are at least curious about the metaverse and what it might bring to their lives. The report, which also examined consumer and company expectations of immersive experiences, explains that many are already taking advantage of the metaverse concept.The Metaverse is becoming the focal point of studies that seek to identify the potential of possible investments in the field.
This is in part thanks to the expectations that consumers have regarding the impact of the tech. 77% of consumers reported expecting immersive experiences to affect the way in which they interact with businesses and other people as well. In the same way, seven out of each ten companies believe metaverse will be a differentiating factor regarding corporate image.
France Dernières Nouvelles, France Actualités
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