Candy giant Mars aims to create a research and development center in Israel that's dedicated to scaling and commercializing tech solutions that touch any aspect of the global food system by chloesorvino
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“Processed foods need less sugar and less starch. We need a new protein strategy for the world. We need to be packaging food very differently so that we can keep our oceans clean. We need new crops because the climate is changing completely,” says Margalit. “Israel has been saving itself by bringing new crop strategy to places that were called deserts 50 years ago and are now flourishing because we found the right mix and the right way to irrigate and the right strategy.
A new partnership with Mars, the $35 billion maker of M&Ms, Snickers and Iams pet food, aims to fix that. JVP and Mars are now teaming up to create a research and development center in Israel dedicated to scaling and commercializing tech solutions that touch any aspect of the global food system, from farming to nutrition.
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