GAC is placing itself in direct competition with Hallmark.
The family entertainment wars just got real: Longtime Hallmark Channel favorite Candace Cameron Bure is moving to GAC Family to create family-friendly TV shows and movies, GAC Media announced Tuesday.
A spokesperson for Crown Media, Hallmark’s parent company, told Variety, “Crown Media has enjoyed over 10 years of collaboration with Candace. We respect her decision and thank her for many contributions.” GAC — or Great American Channels — comprises the GAC Family and Living channels, which debuted in 2021. They’re available on cable and on several streaming apps, including Hulu, SlingTV and Frndly. Living airs family-friendly reality shows; Family’s content features romantic comedies, holiday movies and classic TV shows.
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