As the COVID-19 crisis puts the brakes on local advertising buys, Canadian TV networks continue to follow their U.S. peers in cancelling plans for their annual Upfront presentations in Toronto
"The Upfronts were an expensive exercise that weren't really necessary," Doug Murphy, CEO of Corus Entertainment, told analysts on Wednesday.
Corus CEO Doug Murphy told analysts on a morning call following the release of his second quarter financial results that, while there was little visibility on the nature and duration of the coronavirus impact, immediate cost-cutting at his company included the "elimination of all discretionary or non-essential expenses such as our annual Upfront."
But with North American travel bans and a deepening advertising recession brought on by the COVID-19 crisis, Corus CEO Murphy on Wednesday questioned the future of the Canadian's annual shopping expedition in Hollywood before in-person presentations for local advertisers in Toronto. Also complicating just how wide the Canadians will open their wallets for new and returning U.S. shows this year is the major studios closing down or delaying production on pilot series destined for sale on global broadcast and streaming platforms.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
BAFTA Games Awards: Lockdowns, Pre-Recorded Speeches and a Host Working From His BasementRather than cancel the ceremony because of the coronavirus pandemic, BAFTA's awards team worked remotely amid a government-enforced lockdown to deliver an entirely pre-produced show to be streamed online.
Lire la suite »
Here's how to change, cancel or even book upcoming travel plansAs travel policies continue to change amid the global pandemic, experts offer advice on how to cancel or change your next trip.
Lire la suite »
Costco quietly gave at least some of its older employees 2 weeks of extra paid leave - Business InsiderCostco has not introduced additional paid leave for its employees under 65 amid the coronavirus pandemic.
Lire la suite »
Medicare and Medicaid patients get temporary access to telemedicine amid coronavirus crisis, but challenges remainNearly 35 million Americans do not use the internet, leaving some of the nation’s poorest unable to take advantage of telemedicine.
Lire la suite »