Two unions representing actors and media professionals held a rally on Saturday outside the Toronto headquarters of Amazon and Apple, to highlight the plight of their members in long-running labour disputes.
The Alliance of Canadian Cinema, Television and Radio Artists is seeking higher pay, protections and benefits for its members amid fractious talks to renew the National Commercial Agreement with the Institute of Canadian Agencies . Members of the Screen Actors Guild–American Federation of Television and Radio Artists have been striking for better pay and protection from the use of artificial intelligence , among other things.
Noble said she graduated from theatre school and started out as an actor believing she had a right to earn a living in a career that she studied for, just like anybody else. ACTRA and ICA have been unable to renegotiate a deal that's set the rules for using actors in ads since the 1960s.- Patricia Arquette, Oscar-winning American actress
Pictured left to right: Duncan Crabtree-Ireland, chief SAG-AFTRA negotiator; Patricia Arquette, Oscar-winning American actress; Eleanor Noble, president of ACTRA; Marie Kelly, ACTRA national executive director."I think that this AI situation is really critical because first it will replace all of the background actors, then it's going to replace all of the character actors and then they're going to build up movie stars from scratch," Arquette said.
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