A veteran of four World Cups as a player, Diana Matheson knows the platform that the women\u0027s soccer showcase presents.
Matheson hopes attention on the 2023 tournament will help springboard the Canadian women’s professional league her Project 8 group is putting together, with a planned kickoff for 2025.“For us, it’s a big piece just in terms of awareness. And awareness of women’s soccer and the growth in women’s professional soccer and what we’re doing,” Matheson said of the 32-country tournament, which runs July 20 to Aug. 20 across nine host cities in Australia and New Zealand.
You need only to look to the U.S. to see the importance of a domestic pro league. Twenty-two of the 23 players on the American World Cup roster play domestically in the National Women’s Soccer League with Lindsey Horan, who is with French champion Olympique Lyonnais, the lone exception. “That’s absolutely our goal,” she added. “I think we can provide a place for a good piece of the national team and also many other Canadians who are either playing abroad or aren’t yet playing pro … The more exciting thing for me is there’s going to be names hopefully on that World Cup roster next time that we don’t even know yet and that are coming up through the ranks in Canada and we get to know first through his pro league and then we get to watch them at the next Women’s World Cup.
“That was heartbreak but I think in some ways was the catalyst that led to 2012,” Matheson said, referencing the bronze-medal run at the London Olympics under John Herdman. “I think it focused us in a lot more on what we needed to do, especially when John came in.”
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