The company says it's bringing Generations, a platform allowing consumers to shop for and trade in pre-loved pieces from the brand, to Canada
TORONTO — Your next Canada Goose coat might be on its second life by the time it gets to you.
The program is being launched to further Canada Goose's commitment to sustainability but also cater to the growing number of people seeking second-hand goods, Carrie Baker, the company's president, said. Online consignment store ThredUp predicts the global market for second-hand goods will double by 2027, reaching $350 billion. It also found the number of retailers with branded resale programs tripled between 2021 and 2022 alone.
It moved in that direction in part because the number of searches for second-hand Canada Goose goods online grew by 50 per cent between 2021 and 2022, Baker said. Canada Goose hats, gloves, mittens, scarves, face masks, hood trims, home accessories and footwear are not eligible for the program, but Baker said the company is open to easing up on exclusions eventually.
Following the item's review, trade-in customers will receive a Canada Goose gift card. The company will make any repairs it can to the pre-loved item and then list it on the Generations website with a reduced price.
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