Victoria's Secret sales and profit continue to decline, showing no sign of reprieve
Share to twitterVictoria's Secret sales and profit continue to decline, showing no sign of reprieve. Victoria’s Secret’s fall from grace shows little sign of easing, and a turnaround for the once-hot label remains a matter of if, not when.
That performance extended a fairly consistent string of declines the lingerie chain has seen since 2016. Victoria’s Secret’s Pink label, targeting college-age customers, was another culprit as comparable sales there slumped in the low double digits. “Our No. 1 priority continues to be improving performance at Victoria’s Secret,” L Brands said in prepared remarks late Wednesday.
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