Taylor Swift is singlehandedly breathing new life into movie theaters across globe, industry analysts say.
Taylor Swift's star power has reached the big screen amid her unprecedented 'Eras Tour' success, with a movie version of the concert opening in theaters this week across the U.S. and abroad.'Taylor Swift: The Eras Tour' premiered Thursday, a day ahead of its scheduled release, due to unprecedented demand.
'Add popcorn and concession stand, merchandise and friendship bracelet sales to the mix and 'it's shaping up to be blockbuster weekend,' Dergarabedian added.The Swift film is also expected to drum up interest in upcoming movie releases that might not otherwise draw a lot of attention or generate buzz.
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