Or better yet, how can human influencers keep up?
Author:Maria BobilaPublish date:Apr 20, 2018"I'm sorry, this is crazy," said Jamie Chung as she scrolled through Instagram on her iPhone. The actress and "What the Chung" blogger was on a panel called "Influencers of the Future: Tastemakers or AI?" at SXSW in Austin back in March and had just learned about the CGI-generated model and musician Miquela Sousa, also known as @lilmiquela.
On Friday, Semaine will launch three online concept shops in collaboration with Sousa, marking its first-ever partnership with a virtual influencer. Unlike previous tastemakers featured on Semaine, each shop is tailored to a different look or aesthetic of Sousa's: "Virtual Princess," "Rock Royalty" and "Culture Kitsch.
There definitely are more figures like Sousa right now — her nemesis Bermuda, her good friend Ronnie Blawko and supermodel Shudu, a computer-generated product of photographer and digital-artist Cameron-James Wilson, to name a few — and they existed even before she arrived online in 2016. In music, there's English virtual band Gorillaz and Japanese hologram pop star Hatsune Miku.
"Her partnerships are very elevated because she's able to sort of make herself exactly what she needs to be," says Eaton. "Whereas a lot of influencers are working with what they've got and they have to actually turn real life into what the brand needs, as opposed to sort of being able to go on and create it.
This begs the question: How can human influencers keep up? A recent study from Launchmetrics reports that the quality of an influencer's content is considered the most important factor for companies who use influencer marketing.
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