Campbell Soup Acquires Rao's, the Beloved Pasta Sauce Brand

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Campbell Soup Acquires Rao's, the Beloved Pasta Sauce Brand
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On Monday, Campbell Soup Co. announced its' purchase of Sovos Brands, making the fan-favorite sauce brand Rao’s as well as premium frozen-food company Michael Angelo’s and the yogurt brand Noosa, for about $2.7 billion.

it had purchased Sovos Brands, which makes the fan-favorite sauce brand Rao’s as well as premium frozen-food company Michael Angelo’s and the yogurt brand Noosa, for about $2.7 billion.Campbell’s noted that Sovos has grown rapidly in the last few years and said the acquisition bolsters its offerings in the meals and beverages category. It said the move also means wider distribution and more shelf space for the Sovos products.

Rao’s, which originated from the popular Italian restaurant in New York of the same name, was a big get for Campbell’s. The soup company noted that Rao’s — which has grown to include a line of sauces, pastas and soups — was responsible for nearly 70 percent of Sovos’s sales in 2022.

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