The Fever, second-to-last in WNBA home attendance last season, said they are experiencing a 'spike' in ticket interest ahead of the expected arrival of Caitlin Clark.
Andraya Carter and Chiney Ogwumike discuss how Caitlin Clark has changed the narrative of women's sports for the better. Stephen joined ESPN in 2022, covering the Indianapolis Colts and NFL at large. Stephen finished first place in column writing in the 2015 Indiana Associated Press Media Editors competition, and he is a previous top-10 winner in explanatory journalism in the Associated Press Sports Editors national contest.
"This is definitely the most significant example I can think of on the women's side," said Chris Leyden, director of growth marketing at SeatGeek. "Three things drive demand for tickets," he added."It's one, how popular the team is overall ... Two, it's how good the team is. Winning teams always drive up demand. Three, to me, is the star player factor. And this just absolutely checks the box."recently moved their July 2 game against Indiana from Michelob ULTRA Arena to the larger T-Mobile Arena as a direct result of heightened demand for tickets, according to a team spokesman.
Meanwhile, the Storm recently made a five-game ticket mini-plan available, with two of the five games featuring matchups with the Fever. Secondary market prices for road games featuring the Fever could likely exceed those for home games, Leyden said, because of the limited opportunities to see her play in those cities.
The interest in Clark has already had a significant impact on the Fever's national visibility. The WNBA announced earlier this week that the team will have 36 of its 40 games this season shown by national broadcast or streaming partners. Eight of those games will be broadcast on ABC, ESPN or ESPN2.
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